Steam Whistle Brewing

Steam Whistle Brewing

Brand Refresh

retro revival.

Led Steam Whistle's in-house creative team through a 360-degree brand refresh with the goal of injecting the original retro energy into the identity. Updated brand guidelines and design systems to assist in building consistent creative across all touchpoints, including packaging, displays, retail and licensee POS, merchandise, apparel, social, digital, vehicle wraps and more. Launched an ad campaign to build brand awareness and to reacquaint customers with the new visual direction.

Project Credits: Ashley Ray (Creative + Art Direction, Graphic Design, Photography), Chanel Sanci (Art Direction, Graphic Design), Zhenzhu Pohl (Graphic Design), Dylan Horner (Graphic Design), Michael Mahovlich (Photography), Benjamin Edward Birch (Photography).

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