Lug Lite Lager

Lug Lite Lager

Brand Launch

lite little brother.

Developed all core visual assets for the launch of Lug Lite, a light lager designed to mimic Beau's flagship beer, Lug Tread Lagered Ale. Designed logos, colour palette, typography and drew a custom illustration based on the front profile of an Oliver Super 44 Tractor. Used assets across an array of print and digital applications and maintained brand consistency through every touchpoint. Ensured asset scalability within the defined design system to maintain a classic Beau's look.

Project Credits: Nicole George (Creative Direction), Ashley Ray (Art Direction, Graphic Design, Illustration), Chanel Sanci (Graphic Design), Lenny Poplianski (Photography), Nick Ghattas (Photography).

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